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From Targeted Promotions to Tailored Packs: Colgate-Palmolive, P&G, and PepsiCo Respond to Consumer Shifts | Consumer Goods Technology

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted 20 days ago
10/29/2024 Liz Dominguez

Consumers are largely prioritizing value in today’s CPG landscape, but how can companies deliver differentiated products and services when the definition of value keeps changing? As Sally Lyons Wyatt, Circana global EVP and chief CPG and foodservice advisor, told CGT earlier this year, “Price and value can mean different things to different people.”

http://consumergoods.com/targeted-promotions-tailored-packs-colgate-palmolive-pg-and-pepsico-respond-consumer-shifts
 

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